Woven is a Contact Centre, Customer Management and BPO service provider, aiming to disrupt the industry through their People Powered by Technology proposition. Our aim was to accelerate the marketing activity through clear campaign-based plans, to toke potential customers on a journey from suspects to brand advocates.
Challenge
- There was a need for commercially driven, cost-effective campaign planning, at pace, and aligned to the brand messaging.
- Social media channels was seen as a tool in to quickly establish a brand presence and to generate a pipeline of potential business.
- The business also needed an ‘on demand’ resource for delivery across a broad range of other marketing activities.
Solution
- A blended, cost-efficient, agile, resource was supplied – providing overall marketing strategy and direction, website design, development and maintenance, digital marketing (including PPC) expertise
- Campaign based plans, aligned to Woven’s proposition, robust project management to ensure deliverables were met to time & cost
Outcome
- Website re-built. Domain Authority of ’31' achieved within 1 year in a highly competitive market.
- Over 50 instances of PR being picked up by local/national press resulting in further sales leads into the funnel.
- Three-fold social following increase that continues to rise week on week, through increased digital media and footprint.
- Creation of an extensive collection of branded assets that the business can use for any future marketing work.
- Access to broader supplier network (signage etc.)
“This has been a great journey for Woven Marketing, developing a brand, website and supporting campaigns to drive leads to the business and support activity with existing prospects and clients. This can now be built on through a more equipped internal team” Nick Fountain, Interim Head of Marketing, Woven Solutions Group
