Our version, which we call People Experience, was originated 15+ years ago and contributed to current CX thinking. BUT is absolutely focussed on creating an alignment between your Brand Proposition and different Customer Personas, with and through all of the stakeholders (Colleagues, Managers, Directors, Suppliers & Shareholders) that contribute to making you as competitive and profitable as possible.
People Experience is something we helped form in the UK over 20 years ago. We believe customers are important but they're only ONE stakeholder. By recognising customers as just one part of the equation, we delve deeper, ensuring no aspect of the business is overlooked. By prioritising the needs of the entire organisation, we help drive company-wide change through our People Experience approach.
Our approach operates directly at the C-suite level, ensuring impactful changes. We craft effective CX Business Cases, and we specialise in leveraging Customer Experience to enhance profitability. Our focus isn't on the technique itself but rather on the benefits it brings to your business.
Unlocking competitive advantage involves listening to four essential voices: Brand, Colleague, Process, and Customer. The Brand voice encapsulates the needs and desires of your organisation and shareholders. Process represents your Operating Model and Metrics. To truly excel and drive success, you must optimise all of these, not just the Customer.
We’d love to hear about the problem you're experiencing in your business. Get in touch with us and we’ll get back to you as soon as we can!
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