Proposition Development

The concept of proposition development has been subject to a battle ground of 'new ideas' and different thinking for years. Often summarised as your 'why' (which is part of it), a proposition should lay out your 'Offer'. Whilst it can cover things like Purpose & Vision, its real role is to lay out your stall. It answers the question of what are you offering ME (that meets MY specfic need) that I am willing to give (pay) WHAT for. It is why people should buy from you instead of anyone else and it should underpin your whole business model and financial plan.